4 Marketing Trends in the Fitness Industry
This post was last updated on October 16th, 2019
Did you know that the fitness industry experiences stiff competition, just like any other business? Emerging innovations in fitness brands and studios make it hard for business people in this industry to overcome competition and generate appropriate revenues. Implementing different marketing strategies is key to soaring over your competitors. Let’s take a look at four marketing trends that you can use to market your fitness business.
Image via Flickr by hang_in_there
1. Visual Marketing
No individual can go without taking a look at a fantastic image regardless of what it is advertising. Creating strong visuals will attract the attention of your targeted audience. Get real images that are relevant to your gym or place of business.
Take photographs of your clients when working out at your facility. However, ask for their approval before you use them for marketing purposes. People appreciate real things compared to images that are taken from a stock image gallery.
2. Video Marketing
A good video will keep your audience glued to their smartphones or computers until it’s over. Don’t just display the equipment and the environment within the gym. To increase your target audience, use of live stream videos is recommended. By live streaming, your services will be unique, and people will learn to trust your services when compared to competitors. Take time to create live videos that are interactive and show people during a workout session.
Bring in some fitness experts to share ideas with your audience on how they can keep fit by visiting the gym or observing their nutrition intake. The videos developed using this strategy should target common questions that most people ask before joining a workout program. It’ll keep your audience informed and increase the number of new members in no time.
3. Social Media
A significant number of online users have at least one of the major social media pages like Facebook, Instagram, or Twitter. Sharing the videos on these platforms will increase the number of your online followers. Social media also makes it easy for you to update your audience with new products or services that are of interest to them. By promoting your brand consistently, you’ll be more likely to reach a larger group of people. It may take some extra time and energy at first, but it’s worth the added effort
4. Podcasts
Just like how gyms have music playing in the background during a workout, your instructions could also be playing in a listener’s ear during their workout in the form of a podcast. The podcasts should be concise and easy to listen to using mobile devices. Listeners who are miles away from your facility will get a chance to work out when listening to your instructions. It’ll connect you with the audience which in turn will create more awareness about your services across the region.
Without a competent marketing strategy, it’ll be hard for any business to thrive, especially in the fitness industry. Using the above marketing strategies should significantly generate more revenue for your company.
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