7 Best Ways to Optimise Your Landing Pages
This post was last updated on July 4th, 2020
A landing page is a crucial part of any website and optimising it can increase both your conversion rate as well as generate traffic towards your website. Landing page optimisation refers to improving or enhancing each element present on your landing page. This, in turn, converts casual visitors into paying customers.
Some of the best landing page conversion rates in the industry can be as high as 11.45% as per resources available online. The trick to designing landing pages is that you should do it the same way you would design a product to appeal to your target audience and meet their expectations. Availing services of an SEO company in Mumbai can help you accomplish this more easily.
Here are some proven ways to optimise the landing page:
1. Create a Short Keyword-Optimised Page Title
The title is the most crucial element on any page. The title is usually a description of the webpage content and can be viewed on the top of your browser. You can convey what the content is all about with your page title. As search engines show up just the first 60 characters in the search results, it is better to keep your title short. Focus only on the keywords and remove anything unnecessary. You can seek assistance from an SEO company in Mumbai if you cannot come up with a title on your own.
2. Simplify the Structure of the Landing Page
Although it may seem counterintuitive, you must prioritise getting rid of the visual clutter. Have the visitors focused only on the topic and the Call To Action? A landing page that can communicate volumes without using many words is what you need to focus on.
3. Include High-Quality Keywords First
A lot of emphasis has been laid on the keywords that are closer to the page title. This is the reason why you need to include important keywords in the first three paragraphs, and then you can include the less important ones. An SEO company in Mumbai can help you identify the keywords that would be beneficial for your service.
4. Write a Direct and Clear Meta Description
Though your Meta description doesn’t impact your Google rankings, however, it can greatly influence an individual in clicking your link in the search result. The more people click through your content, the more you will be ranked higher. A Meta description should clearly indicate the readers what they would be receiving after following the link.
5. Have Straight Forward Call-To-Action Buttons
A Call-To-Action button shouldn’t be confusing or stress out an individual. You need to make your offer obvious, concise, and clear. Refrain from using fancy language and keep it as simple as possible. The simpler it is, the more effective it would turn out.
Recommended: Beginner’s Guide to Landing Pages
6. Include Contact Information
You can provide the visitors with information on how to connect to you. It would be best to include an email address and contact number on the landing page. You can also include a contact form.
7. Include Testimonials to Help Convert Unsure Users
Providing social proof can give a nudge to the users who haven’t yet decided whether they need to choose your product/service or not. A video testimonial will simply put you on the edge of the competition. An SEO company in Mumbai can help you create an impactful video testimonial to feature on your landing page.
In Summary
Following the above-mentioned tips will certainly help you rank your website high in search engine results for months and sometimes years. Hence, your focus should be on turning your landing page into a long-term asset that helps in lead generation even after your previous campaigns have ended. If you have no knowledge of SEO techniques, then relying on an SEO company in Mumbai would be your best bet.
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