How to Crack Email Marketing and Build up a Mailing List
Many businesses around the world use email marketing to execute the best strategies, with each year the marketing industry changes so it’s essential to keep up with the latest trends and news way of doing things.
Before we get into ways to truly crack email marketing and build up your mailing list, we have to define what email marketing is and how it can benefit your business more than you could ever imagine.
What is Email Marketing?
Email marketing at a basic level is using email to promote your business and cultivate relationships with those who have previously bought from you or who are potential customers. Having an email list also means you can keep current customers informed on all thing’s news related, offer discounts and encourage more customer loyalty! It has long been an effective form of marketing and is favoured by many as it doesn’t impact your budgets, if you’re able to get someone who is an expert in the email marketing field then it is worth spending your business money on this! Unfortunately, many marketers think that email marketing is outdated but they couldn’t be more wrong! Many entrepreneurs and business owners argue that good email marketing is the key to success, especially for the likes of retailers and those selling products.
Tip 1: Personalise Your Messages
While it’s extremely tempting to send the same template to thousands of people, you will find this doesn’t work as well as you hope. Why? People love personalised messages, not only does this mean your emails convert to leads but it also means people may be more likely to buy your product or service because they feel they’re getting special treatment. However, we aren’t advising you simply send out one email at a time because if your mailing list has thousands of people on it, this will take a long time. Keep your message via email, personal and relevant so that people always open them and are interested in reading.
Tip 2: Get to the Point
The likes of SEO, you need an SEO specialist to do all the work for you. With email marketing, you can truly learn how to craft the best emails that get leads and sales by simply getting to the point. Waffling on can be boring so get to the point as quickly as you can. Also, ensure your first paragraph sets the stage for the rest of the email and then following this, add headings and sub-headings through your newsletter and then the recipient will be able to easily navigate your email.
Tip 3: Offer a Guide
Inside your email, talk about the subject but then at the end of the email, offer a free guide they can download. People love free stuff, plus they will likely download the guide, learn more about your product or services and then inquire about it further. Guides are a great way to provide a large and vast amount of information in one place! An idea attachment yo your email campaign as people love to hear everything they can about your brand and company before actually taking the leap to buy your product or service.
Tip 4: Choose a Perfect Day and Time
Despite what people may think, the time and day your emails get sent out to people’s inbox can drastically impact your open rate and your leads. Sundays are the best day for emails as people tend to scroll on their phones a lot more than other days. Alternatively, weekdays before 8am and after 7pm work well too as people are commuting too and from work. Keep in mind, you shouldn’t be sending emails late at night unless you’re promoting a product for people who would be up at this time (such as sleeping tablets for those who suffer from insomnia!). Choosing a schedule is also best as it will allow you to get into a habit of writing and sending over emails every week!
Tip 5: Send News Related Emails
With recent news dividing many countries, there is nothing better than getting a news related email from a brand or company. You should obviously relate it to your company is one way or another but doing so allows you to stay relevant in your industry and get people clicking on those all-important emails. The true way to crack email marketing is to increase your subscriber count and get more people excited about receiving your emails. One great way to do this is to report on everything news related! Keep it unbiased though, you don’t want to side with some of your potential customers and not with others!
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