10 Ways To Use Social Media To Kickstart Your Business After Lockdown

Right from getting employees back in offices to re-identifying product scope and markets, business owners are busy preparing a blueprint for the post lockdown world. If you’re one of those business owners, your priority is to identify how this can lead to a revival of your business.

The lockdown, coupled with a somewhat forced reduction in demand, has led to reduced supplies. The real challenge, therefore, is to identify how to stay ahead of the competition in the least amount of time. Given the advent of digitization, it would be a shock if social media doesn’t feature in your revival strategy.

42% of the world’s total population has a social media account. This is over 90% when it comes to millennials. 61% of the people who have a social media account tend to check their smartphones within 10 minutes of waking up. With global lockdowns forcing people to stay indoors, one can easily assume that these numbers would have significantly risen.

Rather than letting COVID-19 disrupt your business, we have for you a list of 10 ways you can utilize social media to kickstart your business.

1. Be Omnipresent and Timely

Creating accounts on one or two platforms isn’t enough. Users expect your presence everywhere they have accounts. If a user tries to find you on any one of the platforms and doesn’t see your company’s page there, they are unlikely to search for you elsewhere.

Update your bio to suit your company’s post-pandemic stance and clearly write what you stand for, how your company stands-out, and how your products will impact their lives. Post relevant content according to a fixed schedule.

Just because a post is trending does not mean it is relevant to your business, be it facts, memes, or jokes. You can post something that’s trending, but only if it somehow connects to your business.

Also, following a schedule when posting content (daily, every alternate day, or on a fixed day of a week) helps users stay connected better.

2. Post Valuable Content

Posting irrelevant content is a no-no, but posting old, refurbished content is an even greater risk. If your follower does not get new information, facts, or jokes from you, they will no longer be interested in following your page.

Your posts must also contain some offers, product descriptions, success stories, employee journeys, etc. This goes a long way in connecting with the user morally, ethically, and sentimentally.

3. Avoid the Lure of Paid Advertisements on Irrelevant Platforms

Relevance: LinkedIn or Twitter for B2B and Instagram or Facebook for B2C businesses. Paid advertisements put your company on the map. This is the best approach to target new customers as well as remind old ones of your existence.

However, be certain of your target audience, and don’t go around spending money you can’t afford to target customers you’ll never get. Remember, you’re advertising to revive your company’s finance, but the pandemic has negatively impacted the economy.

So, luxury products may not be on top of everyone’s bucket list. You need to be patient with advertising. Adopt a relevance-based approach, and you’ll do just fine.

4. Establish Transparency in Communication

Delay in product delivery? Cancellations due to reasons beyond your control? Be transparent. Customers will appreciate your honesty and understand that the pandemic is beyond your control.

You must take note that the revival of a business is not only based on targeting new customers but also on caring for the needs and meeting demands of existing ones. Offer customer support, tech, after-sales services, product help, and advice on the chat interfaces of your social media platforms.

Remember, be approachable to be profitable.

5. Relate to and Interact with Visitors

Content that looks too formal or too informal may not align well with a positive brand image. You must understand your target audience. For example, a professional aged 35 or above may prefer an informative article, while a millennial may find a meme or a fun-fact more relatable.

Be sure to skim through comments on social media pages and respond in a friendly manner. For example, responding with a ‘thank you’ may not be ideal on Instagram, an emoji or a witty line would do the trick, though.

6. Incorporate Content Driven Videos

Videos are the most underrated form of social media posts. The lockdown has forced people into confinement, depriving them of any social company. At such times, any visual representation of a person or audio is bound to have a greater impact.

Facebook and Instagram are better suited for informal videos, and you can use this Instagram video editor app to create dynamic, creative, and attractive videos.

7. Use Analytics to Stay on Top

We keep repeating ‘understand your target audience,’ and analytics is a crucial part of that. Also, analytics will help you understand the impact of your posts on social media. They also help you understand user behavior, reach of your posts, and many other useful statistics.

Most social media platforms have business pages that offer insights for free or at a reasonable fee.

8. Plan Interactive Games and Activities

This is perhaps the most time-consuming plan of action, but it is also the best way to create brand awareness, product promotions, and establish a loyal customer base. You can give out your company’s products as prizes, or encourage shopping through gift vouchers and discount coupons.

You can also make a video to interact with them. A video must be catchy until the end. You can use the outro maker panzoid to create videos that will remain etched in viewers’ minds.

9. Create Brand Awareness Campaigns

Brand awareness campaigns include advertisements, a flurry of relevant posts, fun activities, and many other things. You can have such campaigns over a span of two or three days to create maximum impact.

10. Seamless Web Page and Payment Interface Integration

Your social media pages should always be able to redirect your visitors to your company web pages so that they can know about them in detail, order products, or enquire about your services.

The payment interfaces should provide them with multiple options to pay for services in a hassle-free manner.

Final Word

Each person spends an average of 2 hours, 22 minutes on social media platforms every day. This is not just time spent aimlessly scrolling through mindless gossip. If you use analytics, creative graphics (images and videos), and customer-oriented services well, you can kickstart your business quickly, converting visitors into leads and leads into sales.