How to Get Popular on Instagram: A Guide to Growing Your Audience
This post was last updated on November 2nd, 2020
Instagram is one of the most popular social platforms available today, and for good reason. It gives users a seemingly endless feed of content, all of which is designed to be easily consumed and interacted with. The tools to interact with posts, comment, and make your own are approachable and understandable.
However, since Instagram is so popular that means it’s not easy to get popular on it. Everyone is using it, and knowing how to get popular on Instagram means knowing how to navigate a complex media landscape. Your content needs to be new but also recognizable; it needs to stand on its own while also picking up others.
For some people, it’s an easy balance to strike, and being popular on Instagram is the simplest thing in the world. Other people need to work for it, and Instagram may not be as fun for them by the end. The good news is that if you’re willing to work for popularity, you can get it.
Keep reading below to learn more about how to be popular on Instagram.
Popularity Takes Work, Not Just on Instagram
It doesn’t matter if you’re using Facebook, Twitter, Reddit, or any other kind of platform—getting popular isn’t easy. You can’t just start posting content and expect to be loved by users overnight. Instead, you need to spend time research the audience on the platform and getting to know what they want.
Then, you need to ask yourself if you’re the one to provide the content they’re looking for.
Knowing How to Get Popular is Knowing Yourself
The best way to gain popularity is by simply being yourself; you need to embrace your strengths and weakness to grow your personal audience. People want to see other people who know how to love themselves and others. They want to learn how to do the same.
Whether you’re a company looking to build its brand or posting on an individual account, ask yourself if your taste matches Instagram. If not, it may be better for you to focus on another platform.
Getting Likes on Instagram Isn’t the Same
Sometimes, posting certain kinds of content is like getting free Instagram likes. You just know that people will love it and that they will shower your account with patronage. However, it’s important to remember that engagement rates are not the same as popularity.
Instead, popularity is more like a sense of whether or not people like you. Engagement rates may spike and you may get a seemingly endless amount of likes without ever being popular.
Make sure to read comments and look for yourself on other posts and platforms. Get a sense of what people say about you—that’s the best way to tell if you’re popular or not.
Getting Popular on Instagram is Easy if You Work for It
Some people think that a job in social media is bound to be fun and exciting, then discover it’s anything but those things. Social media is a grueling industry and trying to succeed in it can feel like trying to pull out teeth. It takes an expert to know how to get popular.
Luckily, you can become an expert with enough work and research. Keep reading our website, and you’ll learn how to make yourself popular!
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