How To Make The Perfect TV Ad

Even in the age of the internet, social media and streaming, advertising on TV is vital for getting your brand out there. How do you make a TV ad that’s perfect at grabbing viewers’ attention and converting them into paying customers? Here’s how you do it.

Have A Great Idea

Firstly, you need an idea that appeals to your market. Remember, you’re up against so many different distractions, you’ve got to be fresh and original. What’s going to get people watching your ad? Take a look at what your competitors are doing. What’s working for them, and what are they avoiding doing? Decide on something that’s going to make your brand interesting and exciting.

Use An Ad Agency To Help You

Unless your business works in advertising, you’re going to need help in putting your advert together. That’s where an agency well versed in TV adverts, such as Liquona, comes in. Take your idea to them, and see what they can do to help you make it a reality. The agency will be able to help you shine up that idea, and find the right people and equipment to make it a reality.

Consider Who You’ll Use In Your Ad

Will you use real people in your advert? Some companies choose not to use people or use animation, to get their point across. If you do use people, consider who you’ll use. Picking people who match your target demographic is a good step. Also, ensure that you use professional actors wherever you can. This adds that little extra polish to your advert, which will reflect on your professionalism as a company.

Plan Your Shots

Now that you have your idea ready to go, you’ll need to plan all the shots you need to make. Think carefully about what you want to include, as there’s only so much you can cram into 30 seconds. For example, if you run a furniture store, you can’t fit shots of every sofa you sell as it will be too fast-paced for the viewer to follow. Instead, look at doing a wide shot of your showroom, and focusing on a few key pieces.

Stick To The Time Limit

As excited as you are about your advert, you can only fit everything in in the 30 seconds you’re given. Trying to squeeze in an extra second or two isn’t going to work, as it will get clipped when it goes on air when it’s too long.

Include A Call To Action

It’s vital that you do this, as it gives the viewer an incentive to act on your advert. You can do this in several different ways. For example, you can tell them to ‘Take advantage of our 20% off sale, only until Friday’. This tells them they’ll get a good deal with you, but they’ve got to get in fast.

Use these tips to plan and create the perfect ad for your business. Keep it to the point, plan it carefully, and give the viewer the incentive to act on it. You’ll see just how much impact a good ad can have.