Why Should You Use Voice Platform Technology to Grow Your Business?
This post was last updated on November 5th, 2020
Last year, Amazon announced outstanding holiday season earnings with more items ordered than ever before – and voice assistant devices like the Echo Dot dominated their list of bestsellers.
There is no denying the fact that voice is the next big channel and tech-savvy businesses are already investing heavily in voice based tech.
Consider this: Amazon revealed that they have a workforce of 10,000 people working on one product alone; Alexa and all the devices that it powers. Specifically, their aim is to make Alexa the ultimate personal assistant and beat the competition from Apple’s Siri, Microsoft’s Cortana and Google Assistant.
Similarly, giants like the Bank of America and Spotify (buy Spotify plays and followers here) are just two of the many brands that have successfully adopted AI voice tech with impressive results.
So, have you thought about how your businesses can take advantage of voice platform technology? If you haven’t, now might be a good time to start – and here are several reasons why you should:
Voice Technology Is Already An Important Part Of Our Lives
A recent study concluded that 50% of all smartphone users have already adapted to voice tech and 72% of smart speaker owners say that these devices are now an integral part of their everyday lives.
Additionally, an eMarketer report suggests that the number of Americans who interact with smart speakers will grow to 76.5 million by 2020.
And so, it’s pretty clear that people use voice platforms home or at work to help with common queries and more.
Now is the right time to start thinking strategically about how you can make this technology work for your business.
Consumers Like Voice Technology
The simple fact is that voice platforms are convenient because we use speech to communicate from the moment we learn our first words; and therefore, this is just a natural evolution of personalized technology.
Pretty much everyone likes talking to Siri, Alexa and Cortana just like they would talk to real people. So it’s not surprising that 50% of all internet searches by 2020 will be conducted via voice.
As people increasingly turn to voice search to research and buy products, and interact with brands online, is your business poised and ready to take advantage of this trend?
Remember, voice is an exciting new avenue that can help businesses engage with customers in a better way and create a distinctive persona for their brands. As such, you can harness this technology for new ways to bring your services and products to your clients.
Voice Platforms Are Creating A Truly Connected World
Imagine having access to massive amounts of data on customer wants and needs.
The integration of voice into business processes like sales and marketing can not only give you access to this data, but also help you understand the context of these wants and needs.
Perhaps that is why voice has already proven to encourage repeat business; an impressive 80% of consumers who shopped via voice assistants expressed complete satisfaction with the process and 39% said that they’d buy again.
Voice can enhance our understanding of the user’s intent, aims and desired outcomes – this can help us anticipate their needs and serve them more holistically.
The Last Word
Staying on top of evolving customer preferences includes keeping an eye on developing technology like voice platforms.
Virtual phone systems like Ninja Number are just the tip of the voice tech iceberg; it gives you the ability to manage all your business communications virtually with an AI-powered mobile app that allows you to program your business’ frequently asked questions with answers so if you aren’t available to answer the call or message, the AI and automation takes over for you.
Now is the right time to invest in voice technology for your business. Check out how Ninja Number works and make it your first step to adopting voice tech for business communications.
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