Animation: The Language of Brand Creativity

Previously, the word “animation” sounded only in the context of cartoons or in the special working sphere, but today, thanks to Internet technology, this tool is actively used by businesses to promote their services. In order to create animation, it is not necessary to have spent years mastering a new profession. It’s enough to have access to the Internet, imagination, and an understanding of brand values, missions, and priorities. If you have these components, animation maker can help you develop animations for your business or project.

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In what areas can animation be used?

If you plan the right strategy for brand development, animated elements or short videos can be added to any area of business.

For example, in healthcare, animations can be used to demonstrate how to properly perform a medical procedure or examine an injury. In education, particularly in a university or school, animation can be used to show how physical and chemical processes work in real life. Animation can be used in the education and teaching of young children: for example, to add a visual accompaniment for learning new words.

Thanks to modern technology and creativity, animated videos can facilitate any sphere of activity. The main thing is to have inspiration and be able to generate ideas that are useful to society.

Why is it beneficial for businesses to use animation for marketing strategy?

Whether you want to start a business/store/company or develop a personal brand, animation can help you achieve your desired results much faster. Guaranteeing the positive impact of animation on your marketing strategy depends on several factors:

• Thanks to animation, a potential customer will be interested in your product, because entertaining content in the form of short videos or funny photos evokes a great emotional reaction. Today, one type of animation – memes – has reached the peak of popularity, and those who know how to create them get insane attention from the public.  This is not surprising, since most users visit the Internet to relax and unwind. Accordingly, if your brand offers a funny and creative animation, it will interest potential customers and gradually move them to your online store or website.

• If you add animations to your website, the likelihood of placing orders will increase by 100%.  Various experiments and studies show that users are more likely to ignore online stores which do not use animations and videos in their interface.  And vice versa, after viewing a short animation customers are 70% more likely to buy your product or order your service.
• Animation is the key to a unique marketing strategy that will make your business stand out among your competitors. Knowledge of analytics and statistics is not enough to create such visual creativity. The necessary components are unconventionality, creative thinking and a sense of humor, and these traits are not inherent in every business. At the same time, those brands that are willing to spend their imagination, finances and time to create such creativity differ from their competitors and attract more attention.

Thus, animation is not just a component of the entertainment industry, but also an important marketing tool that can lead a brand to success. Customers appreciate uniqueness and sincerity, and animation may be the best way to demonstrate these traits.